Kanchana Fernando, the visionary founder of Certitude by K, has rapidly become a symbol of how fashion can intertwine with cultural heritage and sustainable innovation. Her showcase at New York Fashion Week under the prestigious Runway 7 banner marks a pivotal chapter in her journey—a testament to her dream transforming into a global narrative. Here’s how Kanchana is weaving her Sri Lankan roots with the fabric of international fashion.
The Birth of Certitude by K
It all started with a dream during a cold February stroll in 2017, when Kanchana pondered the possibility of launching her collection on one of fashion’s grandest stages. From these humble beginnings, she has built Certitude by K into a beacon of sustainable fashion. Her commitment goes beyond aesthetics, embedding social and environmental consciousness into the core of her brand. By employing underprivileged women and upcycling discarded clothes, Kanchana’s designs echo her deep respect for people and the planet.
The Spotlight at Runway 7
Runway 7, known for its commitment to showcasing a diverse range of talents and styles, provided the perfect platform for Kanchana’s debut. This production company prides itself on representing the best in cultural diversity, integrating international designers, media, celebrities, and commerce in a vibrant celebration of the fashion industry’s multifaceted nature. For Kanchana, participating in Runway 7 was not just about showcasing her designs but also about placing her sustainable practices and innovative upcycling techniques in front of a global audience.
A Vision Come to Life
At Runway 7, Kanchana’s collection stood out for its unique combination of traditional Sri Lankan batik techniques, learned from her parents, with modern, eco-friendly fashion. The show was more than a display of clothing; it was a narrative of empowerment and responsibility, illustrating how fashion can serve greater purposes—supporting communities, preserving traditional crafts, and protecting the environment.
Moving Forward with Aspirations
Despite the international acclaim, Kanchana maintains her focus on growth and community impact. Her dream continues to evolve, aiming not only to expand her brand’s reach but also to increase its capacity to benefit more underprivileged communities. With each collection, Kanchana moves closer to her goal of transforming Certitude by K to a prominent label known not just for its style but for its significant contribution to social and environmental sustainability.
Kanchana Fernando’s journey from envisioning a small collection on the streets of New York to becoming a featured designer at Runway 7’s New York Fashion Week is a powerful reminder of what passion, vision, and a commitment to sustainable practices can achieve. Her story is not merely about fashion but about the impact one individual can have on the industry and the world.
Watch our documentary below to get an in-depth look at Kanchana’s remarkable journey and the profound influence of Certitude by K.